Published: 22nd Jun 2016
Earlier this week (December 1st), the world experienced Cyber Monday, a day in which online retailers offer discounts to buyers keen to make savings on their Christmas shopping.
Figures for how much was spent in the UK have not yet been revealed, but across the pond the event proved a record breaker.
According to research from comScore, more than $2 billion (£1.3 billion) was spent in the US on Cyber Monday, which means it was the busiest day for online shopping in the nation's history.
Gian Fulgoni, comScore chairman emeritus, stated: “With more than $2 billion in online buying on Cyber Monday to cap an exceptionally strong five-day period since Thanksgiving, the online holiday shopping season is clearly going very well at the moment."
"Any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season," he added.
So what do Cyber Monday's impressive figures in the US mean for us on the other side of the Atlantic? When statistics relating to the event are released, it would not be a surprise to learn that the UK has broken records too.
IMRG and Experian have forecast £649.6 million will have been spent by British shoppers, which is even more impressive than the figure for the US, when you consider the latter's population is far larger.
Big spending on Cyber Monday is further proof of the growing popularity of online shopping. According to the IMRG Capgemini e-Retail Sales Index, Britons are on course to spend more than £100 billion online for the first time this year.
Cyber Monday is not the end of the one-day splurges, as December 8th will be 'Manic Monday'. It has been forecast £676.5 million will be spent over the web on this date.
Online shopping's popularity shows no signs of slowing down and whatever is spent this year, there's a good chance 2015's figures will be even higher.
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