How to make the most of social media header image

Published: 22nd Jun 2016

There can be no denying that one of the biggest results of the development of the internet is the explosion of social media.

From Facebook and Twitter to Instagram and LinkedIn, social networks have now become a fundamental part of many people’s day-to-day lives. Indeed, a study by Experian last year found Brits typically spend a quarter of their online time on sites such as these.

So, if you’d like to use your broadband connection to get more out of social media, here are some tips for you to follow.

Staying in touch

The obvious benefit of using social networks is that they make it incredibly easy to stay in touch with friends and family. Gone are the days of writing letters and even making phone calls, as the simplest way to maintain contact with people is now through websites like Facebook. Indeed, one of the best things about social networks is that they make it possible to reacquaint yourself with old friends you may not have spoken to in years.

Showing off

Perhaps it’s not really something that should be encouraged, but many people use social media as a means of self-promotion. So, if you want everyone to see your latest holiday photos or a new haircut, social networks are the ideal place to go. You’ll also be able to keep up with everyone else’s updates and be aware of what friends and family have been getting up to.

Career building

One advantage of social media that you may not be aware of is that it can actually serve as useful tool for advancing your career. LinkedIn is a hugely popular social network and essentially operates as a Facebook for professionals. It is now an established platform for networking and job hunting and if you are looking to climb the career ladder, creating a profile will be more than worth your while. Twitter can also be useful for job hunting, as many companies and recruitment agencies tweet their vacancies.

Business value

If you’re a business owner, social media has the potential to be an incredibly useful marketing tool. Building a presence of Facebook and Twitter is free and when you consider people use these sites on multiple occasions every single day, it’s a great way to reach potential customers. Indeed, many people now expect businesses to be on social networks and value the opportunity to interact with them directly.

Celebrity interactions

If you’re the kind of person who likes to keep up with celebrity news, Twitter is a godsend. The vast majority of major celebrities, from pop stars through to footballers, are active on the site and it gives you can opportunity to follow what they are doing and even interact with them yourself.

Humour

A final thing to note about social media is that it's often good for a laugh. From cat videos through to BuzzFeed lists, there’s nearly always something funny happening on social networks