Brits flocking to BBC's online sports coverage   header image

Published: 22nd Jun 2016

BBC Sport has seen record levels of digital traffic this summer, driven by the major sporting events that have taken place in the last few months.
The corporation revealed it received 77.5 million unique browsers in June, which surpassed the previous record of 73.6 million recorded during the London Olympics in 2012.
In addition, the first full week of the football World Cup in Brazil saw 8.1 million unique UK mobile browsers access content on the BBC Sport website, which is the highest ever recorded.
From the beginning of the World Cup to the end of the Open Championship of golf, 96 million unique browsers visited the site via PCs, tablets, connected TVs and mobile.
It is not just UK audiences that are embracing the BBC's digital sports coverage, with figures from the corporation showing that 37.8 million people in other countries enjoyed its screening of the summer's biggest competitions.
The figures demonstrate how a reliable broadband connection is becoming ever more important for accessing coverage of major sporting events, with Chris Condron, head of product or BBC Sport, revealing that time and money has been spent on improving the body's digital offerings.
"We've been evolving our technology to provide live digital coverage across any device sine London 2012, focusing on what audiences really want: their choice of the BBC's best live TV, radio and text content from major events at their fingertips, alongside an increased range of interactivity and social media," he stated.
Mr Condron added that there is more for sports fans to look forward to with the Commonwealth Games in addition to FA Cup matches, which will return to the BBC from next season.
The broadcaster is not the only provider to see a swell in online traffic during the World Cup, with FIFA director of TV Niclas Ericson telling Broadband TV News recently that the event in Brazil was the "biggest multimedia sporting event in history", adding that more people watched matches and highlights online than at any previous tournament.