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Published: 22nd Jun 2016

Social media is having a growing impact on Britons' TV viewing habits.

This is according to new research from YouView, which found one in seven people are influenced by what they have seen on sites like Facebook and Twitter when choosing which programmes to watch.

The same number of Facebook users claimed they regularly log on to the network to discuss the shows they have been viewing. Among 18 to 24-year-olds the figure was closer to one in four.

Some 27 per cent of Britons said they often avoid social media when they are yet to catch up on a programme for fear of having the outcome of an episode spoiled.

This study is yet more evidence of how broadband is influencing the world of TV, with more and more people choosing to stream their favourite shows online. 

In May, the BBC's iPlayer service received close to nine million viewing requests per day.