Internet traffic to grow by 20% by 2018 header image

Published: 22nd Jun 2016

Global internet protocol (IP) traffic is expected to surge by 20 per cent over the next five years, as more consumers connect to the internet and broadband speeds continue to increase.

This is according to the Cisco Visual Networking Index Global Forecast and Service Adoption for 2013 to 2018, which suggested global IP traffic for fixed and mobile connections will reach an annual run rate of 1.6 zettabytes by 2018 - equivalent to more than 1.5 trillion gigabytes per year.

Analysts claimed the predicted annual IP traffic for 2018 will be greater than that which has been generated around the world between 1984 and 2013.

Cisco's latest report suggested the composition of IP traffic will change considerably in the coming years, originating from devices other than personal computers for the first time in the internet's history.

What's more, the research body claimed Wi-Fi traffic will exceed wired traffic for the first time, while high-definition video is expected to generate more than its standard-definition counterpart.

World Cup driving traffic

With the Fifa World Cup just around the corner (June 12th), Cisco also stated that the changing ways consumers choose to watch sport will have a significant impact on internet traffic. Video streaming and IP broadcast of the sporting event is expected to generate 4.3 exabytes of IP traffic - three times the amount that is currently generated by host nation Brazil.

Furthermore, the internet traffic generated by the 60,000 fans in a stadium - and those travelling to and from games - will surpass the busy-hour (the 60-minute period with the maximum total traffic load in a day) from all 94 million of Brazil's smartphone users.

Don't miss out

If you're one of the millions of sports fans who are gearing up for the World Cup, don't let an unreliable broadband connection disturb your viewing - satellite broadband is now available in households around the UK.