Average shopper to spend more than £1K online this year header image

Published: 20th Mar 2014

One of the main advantages of satellite broadband is that it provides an internet connection that is fast and reliable enough to regularly shop online.

This is increasingly becoming the method of choice for Britons who want to buy goods and services, as new research has forecast the average shopper is set to spend more than £1,000 online this year for the first time. 

A study carried out by the Centre for Retail Research and commissioned by RetailMeNot forecasts £45 billion will be spent on the internet this year, up from £38.8 billion in 2013.

This represents an increase of 16 per cent and the UK is expected to account for 34 per cent of all online retail sales in the eight leading European markets. Offline sales are forecast to grow by just 2.4 per cent.

Giulio Montemagno, senior vice president of international at RetailMeNot, said: "Today growth is being mainly driven by an increase in the frequency of consumers shopping online and spending more money through online channels while in previous years e-commerce growth came primarily from an ever-growing number of first time online shoppers."
"Successful retailers will consider the internet not as a threat but as a powerful complement which can help them increase their sales," he added.

The report found 67 per cent of Britons now use the internet for shopping, while the figure is 46 per cent for Europeans as a whole. On average, a shopper in the UK will make 18 purchases online this year, each costing £59. This amounts to a total of £1,071, which is up 15.8 per cent on last year.

According to the research, online accounted for 12.1 per cent of all retail sales in 2013 and this figure is forecast to reach 13.5 per cent over the next 12 months.

The latest figures from the IRG Capgemini e-Retail Sales Index said £7.2 billion was spent over the internet in the UK in February.