Online sales grew 16 per cent in November header image

Published: 9th Dec 2013

Significantly more people purchased goods online in November than in the same month last year. 

This is according to the British Retail Consortium (BRC) and KPMG, who have released the results of their latest Retail Sales Monitor. 

The organisations found online sales of non-food items were up 16 per cent on November 2012, when they had grown by 7.5 per cent. 

Total retail sales were up 0.6 per cent on last year, but would have decreased were it not for the strong performance of internet retailers. Online accounted for 19.9 per cent of total trade in November, which is a new record high.

Last Monday (December 3rd) was the busiest day of the year so far for internet shopping, with Amazon reporting sales of 4.1 million items over the course of 24 hours.

Known as Cyber Monday, the Monday closest to the start of December has become an important date for online retailers, as this is when many people tend to make a lot of their Christmas purchases.