Published: 17th Dec 2013
The extent to which people rely on the internet for their shopping was highlighted in the latest figures compiled in the IMRG Capgemini e-Retail Sales Index.
Indeed, it revealed a much better than expected performance for online retail last month, with sales topping an estimated £10.1 billion, which is the most ever recorded in a single month.
In comparison to the same period last year, the index grew 20 per cent and when compared to October 2013 it rose by 30 per cent. This is the highest monthly increase noted in ten years, which indicates that people are doing their Christmas shopping online more and more and are getting the gifts earlier than usual.
The ease of using the internet to do the shopping, rather than trawling through the crowded shops in the run up to the Christmas period has clearly been a desired benefit for consumers in the last month.
Figures from the index indicate that the launch of a range of budget tablets and the new iPhone and iPad had a large impact on the electrical sector in November, which noted a 63 per cent month-on-month increase and is the highest seen since the index's launch.
The index also showed that conversion rates for e-retail as a whole are continuing to grow, with 5.24 per cent recorded last month - the highest since April 2009.
Chris Webster, vice president and head of retail consulting and technology at Capgemini, said the results give a clear indication of what to expect during the peak shopping weeks in December.
"E-retail continues to be the growth engine of an otherwise struggling retail sector and as online spending exceeds £10 billion in one month, we can see just how integral the online and mobile channels have become to the shopping experience," he added.
Tina Spooner, chief information officer at IMRG, commented: "It seems the strong online growth recorded by the high street retailers is being driven by the prominent promotion of their multichannel offering."
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