BT Manchester broadband advert banned by ASA header image

Published: 22nd Jun 2016

A BT advert has been banned by the Advertising Standards Agency (ASA) for making misleading claims about its broadband service in Manchester.

The company had produced an advert that said "Manchester businesses. It's arrived" in reference to its Infinity super-fast broadband package.

However, the service was actually only available in less than half of the postcode areas in Manchester city centre. 

While the advert's small print stated Infinity was subject to availability and needed a compatible router and a BT landline, the ASA ruled in favour of a member of the public who complained the promotion was misleading as the service was not available in her area. 

"The ad must not appear again in its current form. We told BT to ensure their future advertising did not state or imply that a service was available in a particular area if that was not the case," the organisation stated.