Published: 29th Nov 2013
A growing number of Britons are using click and collect when buying online.
This is according to new research by IMRG and Capgemini, which found 19 per cent of multichannel sales were delivered this way in the third quarter. The figure stood at just 13 per cent in the same period last year.
IMRG and Capgemini said this increase has been driven by retailers such as Boots, Tesco and John Lewis prominently advertising their click and collect service.
Tina Spooner, chief information officer at the organisation, commented: "What we are seeing happen with click and collect is increasing consumer adoption driven by widespread retailer promotion who clearly feel that the convenience of the option can enhance the customer experience."
Chris Webster, head of retail consulting and technology at Capgemini, said that with Christmas coming, consumers are now keen to take advantage of the ease of click and collect.
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