A third of shoppers buy most of their goods online header image

Published: 4th Jun 2013

More than a third of UK shoppers now buy most of their goods and services online, a new report has found. 

A survey of 2,000 individuals by broadband comparison site broadbandchoices.co.uk discovered that 36 per cent purchase the majority of their items using the internet, which highlights the increasing popularity of online retail. 

E-commerce appears to have overtaken the high street as the dominant force in the market, with only 32 per cent of respondents claiming they do most of their shopping at local stores. 

Furthermore, over ten per cent of the Britons surveyed said they buy something online at least once a day.

This growing preference for internet shopping has seen the average monthly online spend rise from £56 in 2003 to £113 in 2013, an increase of more than 100 per cent. 

It is likely this figure will grow over the next 12 months, as a quarter of the people surveyed claimed they plan to spend more online this year than they did in 2012.

"It is no surprise to see online shopping becoming the favoured method for so many consumers," stated Dominic Baliszewski, telecoms expert at broadbandchoices.co.uk.

"Broadband has revolutionised the way we browse and buy goods and services and the best deals these days are usually found online," he claimed.

Mr Baliszewski said that while high street shopping requires people to move from shop to shop to check they are getting the best deal, this can be done online with just a few clicks of a button and it is even possible for users to read customer reviews before buying.

"We expect to see a continued increase in the amount of money spent online during 2013," he added.

A slow and unreliable internet service can make online shopping time consuming and difficult. Upgrading to Avonline's Tooway satellite broadband allows users to make the most of the online marketplace using a super-fast connection of up to 20 Mbps.

Posted by Mark Wynn