Online sales increase in UK over Christmas  header image

Published: 22nd Jun 2016

A fairly quiet festive period for retailers over Christmas 2012 was recorded, with online proving the sole exception as the ecommerce sector continued to expand.

Internet sales jumped by 17.8 per cent, the fastest growth seen since December 2011, when they increased by 18.5 per cent, reports the British Retail Consortium (BRC).

Considering that UK retail sales values moved up just 0.3 per cent on a like-for-like basis overall, it seems clear that ecommerce remains in a healthier state than bricks-and-mortar shopping.

Helen Dickinson, BRC director general, said: "Shoppers are increasingly taking advantage of the convenience that online shopping offers at every stage of the customer journey, from comparing prices to reserving and collecting in-store."

Neil Saunders, managing director of retail consultancy firm Conlumino, recently told the Telegraph that satellite broadband and other technological advances are encouraging consumers to shop online.

Click-and-collect services have also added to the convenience of the process, he explained.

Posted by Mark Wynn