Taking advantage of the huge interest in the opening stages of the Tour de France starting in Yorkshire, the NFU wanted to raise awareness of the Back British Farming campaign. As national affiliate partner to the NFU, Avonline Broadband working alongside Agco, producer of Massey Ferguson tractors, delivered the now famous “wireless hotspot tractors” powered by satellite broadband.

Over the weekend, Avonline delivered four wireless hotspots across rural North Yorkshire that enabled thousands of spectators to get connected to the Internet. Using the fastest service available in Europe, Eutelsat’s ToowayTM service, internet speeds of up to 22 Mbps download and 6 Mbps upload allowed spectators to use email and social media to connect with those supporting elsewhere and added to what was a hugely successful event.

Ben Coates, NFU Affinities and Services Manager was delighted with the service. He saidour relationship with Avonline has been extremely successful in helping to get the farming community online. The Grand Depart was a great opportunity to promote British farming to a wide audience and using Avonline’s satellite broadband service in such isolated locations demonstrated to everyone how versatile it is. Mark Wynn, managing director as Avonline said “the Grand Depart was an ideal event to show people that the latest satellite broadband technology means that anyone, no matter how isolated, can get a fast and reliable broadband service”.

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